Quote reblogged from Something Changed.
The fallacy is to think that social networks are just made up of people. They’re not; social networks consist of people who are connected by a shared object.
“Why some social network services work and others don’t. Or: the case for object-centered sociality,” zengestrom.com
Patricia McDonald explores this idea in her post When Social Doesn’t Mean Sociable:
“Some of the most interesting social sites at the moment actually seem to me to have very little to do with friending people, or poking people, or checking out their holiday pictures. The most interesting initiatives seem to be those that bring individuals together around a common purpose, enabling them to achieve things together previously only possible for major corporations. Ideas that allow individuals not simply to friend one another but to be useful to one another-that cut out the corporate world or conventional distribution mechanics and create a consumer to consumer value exchange… Perhaps the most interesting point this raises is that the future of the social web may be driven not so much by friendship but by a new kind of trust. Trust in individuals versus institutions.”
(via somethingchanged)
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